Alianda is a boutique Orlando ad agency. We use this blog to share knowledge and provide useful tips to established marketers and start-up enterprises. We post about advertising, logo design, naming, direct mail, web solutions and more; offering insights into how we work, what we've done and what we're up to now.

New Freelance Ad Copy Site

Freelance Atlanta copywriter Mitchell Erick has launched a new website at www.freelanceadcopy.com.

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Fear of Dyeing

Our duvet cover had reached the end of its useful life. It was brown and we were tired of it. Our bedroom was in for a makeover but our budget was tight. So instead of buying an expensive new duvet or comforter set, we decided to try dyeing. We’d dye it a grayish black to […]

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Getting Kids to Brush Their Teeth and Eat Their Veggies

 iLearnAlong.com features The Brush-Along Song plus “Frugies” characters created by legendary Mad Magazine artist

 
Atlanta, GA ­ The battle to get kids to brush their teeth and eat their fruits and veggies just got a bit easier. LearnAlong (http://www.ilearnalong.com) has launched a website featuring digital downloads for healthy children. The company markets an oral hygiene teaching […]

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Freelance Atlanta Copywriter

Atlanta, GA - Long-time Alianda creative director and ex-Disney writer Mitchell Erick has relocated to Atlanta where he is providing professional freelance copywriting services to the Atlanta business community. Erick continues to run the creative boutique Alianda with co-creative director Daniel Moye. Alianda provides full service creative solutions in print, broadcast and online. “Clients in […]

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Portfolio Speedway: Skip Portfolio School and Fast Track Your Creative Education.

Recent college grads frequently contact me looking for creative positions in our agency that they are completely unqualified for. Most have gone through a four year school majoring in advertising, marketing or public communications. They gravitate towards copywriting or graphic design classes but do not gain the intensive instruction they need to truly learn the […]

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Moldy Taylor Morrison Homes

Day 6 living in a hotel due to my choice of a Morrison, now Taylor Morrison, home. If you asked the builder, they’d tell you that they adhered to Florida code when they built the roof of my two-story home. They’d be right. They did the absolute minimum required to comply with Florida’s builder-friendly building […]

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Merlin Entertainment. Florida Legoland. Putting the Marketing Pieces Together.

News of Merlin’s purchase of Cypress Gardens hit the Orlando Sentinel this week. Merlin needs more than magic to make this project a success. Most of the great attractions marketing talent is already working for Disney and Universal in Orlando. Merlin’s best bet is hooking up with a team of former Florida attractions marketing executives. […]

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Careful With Banfield Rabies Vaccines

This is a heads up to any of you who are dog owners. If you have to get your dog a rabies vaccine, I recommend that you stay away from Banfield, the vet hospital at Pet Smart. Your dog may react fine, but my dog went into a severe health crisis following his vaccine, which […]

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