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Merlin Entertainment. Florida Legoland. Putting the Marketing Pieces Together.

Posted January 22nd, 2010

News of Merlin’s purchase of Cypress Gardens hit the Orlando Sentinel this week. Merlin needs more than magic to make this project a success. Most of the great attractions marketing talent is already working for Disney and Universal in Orlando. Merlin’s best bet is hooking up with a team of former Florida attractions marketing executives. Ad agency Alianda was started in 1999 by former Walt Disney World marketing executives with a track record of creative and strategic excellence in the marketing of major attractions. The team at Alianda has years of travel, resort and themed entertainment experience and would form the base of a solid Legoland marketing support team. For attractions marketing and themed entertainment marketing experience in Florida, the best you can find are either already working in Florida’s premier attractions, or they’re working at Alianda. Contact Mitchell Erick at 407-694-5210 and see us at www.alianda.com.

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