Alianda is a boutique Orlando ad agency. We use this blog to share knowledge and provide useful tips to established marketers and start-up enterprises. We post about advertising, logo design, naming, direct mail, web solutions and more; offering insights into how we work, what we've done and what we're up to now.

Hotel Marketing Success

Posted February 12th, 2009

What are the critical marketing pieces that drive sales for the hotel marketing team? Alianda has worked with properties in Orlando, Grand Cayman, Utah and Wyoming. The most successful engagements have been those in which we created from scratch a cohesive program of printed and web-based solutions designed to build the hotel brand and drive sales for the people on the front lines of the hotel  marketing effort. The fact is, too many flagged properties rely on their corporate parents for the totality of their identities. And too many independent hotels work with a less than complete set of hotel marketing solutions. We have seen firsthand how creating a unique identity can drive the efforts of the DOSM and we present here a list of the key hotel marketing deliverables that should form the basis of your hotel marketing toolkit once you have settled on the positioning of your hotel or resort.

  • Pocketed sales folio
  • Rack brochure
  • Tri-fold or larger image brochure
  • Fact sheets
  • 4-page, 8×11 (typically) Meetings Guide
  • 4-page Celebrations Guide
  • 4-page Weddings Guide
  • 10-12 page (typically) Meetings E-brochure
  • 10-12 page Celebrations E-brochure
  • 10-12 page Leisure E-brochure
  • Postcards (F&B, weddings, quinceanera, etc.)
  • Website redesign
  • E-newsletter template
  • Banner ads, print ads
  • Integrated e-commerce initiatives

 

A Radisson resort property implemented our program of materials and has generated 16% and 18% revenue increases in the meetings and weddings markets. The e-brochures, used as email attachments, have been especially useful in closing deals to target market prospects. See the hotel marketing campaigns that are driving bottom line results at www.alianda.com.

Filed under:Hotel Marketing

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