Alianda Lives United

Posted May 24th, 2009

Alianda, the Orlando ad agency and creative boutique, recently wrote and produced a song for the Heart of Florida United Way using United Way’s Live United theme. The Live United theme was created by United Way’s national ad agency McCann Erickson. Alianda principal Mitchell Erick, while serving on United Way’s local marketing committee, was inspired by the Live United theme and wrote the song as a rallying cry to encourage involvement with the charitable organization. The song will be used in local radio and television public service announcements. Mike Rubino, a composer in L.A., wrote the music. The vocalist is Angela Michael. Jud Haskins, of Horrible Music in L.A., was the executive producer. Visit our home page to hear the song! http://www.alianda.com