Promote Your Fruits and Vegetables

Posted November 5th, 2009

Alianda is the Orlando, Florida advertising agency that created a group of fruit and vegetable characters ideal for industry promotions. Twenty exquisitely drawn fruit and vegetable characters are available for use by fruit and vegetable associations and promotional boards. The characters, called The Frugies, are a whimsical band of merrimakers designed to represent the entire universe of fresh produce. Designed by the legendary Mad Magazine artist Mort Drucker, The Frugies include characters representing the following fruits and vegetables: tomatoes, broccoli, pears, peaches, apples, oranges, pineapples, potatoes, sweet potatoes, mushrooms, lettuce, corn, onions, grapes, green peppers, watermelon, strawberries and bananas. The Frugies are available for licensing by promotional boards and fresh produce associations. As an advertising agency, Alianda is available to create marketing materials, print ads, web banners, radio and TV commercials and any other required pieces featuring the characters. The Frugies fruit and vegetable characters are also available to promote state fairs built around regionally grown fruits and vegetables. Alianda will provide the characters and the creative materials, giving the state fair marketing team a one-stop promotional solution for an exciting event. Many of The Frugie characters have traits that are related to the characteristics of real fruits and vegetables. For example, Madam Carla the Carrot has a crystal ball because her eyesight is so good she can see into the future. Tina Tomato is in therapy with an identity crisis– she just isn’t sure if she’s a fruit or a vegetable. Onion Joy is, naturally, a crybaby. Peach Velour is smooth and sexy and Adam Apple is all-American to the core! To see this wacky band of fruits and vegetables visit www.alianda.com/greetingcards. Frugies greeting cards are also available to fruit and vegetable boards and may be customized with text that references your group. The cards are a great way to promote your region’s fresh produce. For information about using The Frugies fruit and vegetable characters to promote your regional produce or produce-related event, agricultural fair, or agri-tourism attraction, contact Mitchell Erick at 407-694-5210.

Tags: agri-tourism, agricultural fairs, children's characters, fruits, promotions, state fairs, vegetables